The midnight DM asking “how much” shouldn't wait until morning.

The problem, in your language

You post, and the DMs come in fast — people asking what the program includes, how much it costs, whether it'll actually work for them. Most of them show up after 9pm, because that's when people finally sit still long enough to think about changing something.

You can't be awake for all of it, so half the conversation goes cold before you ever see it, and the person who was ready to buy at midnight isn't ready by the time you reply.